BRIEF

The Summer Smash is an annual multi-day Music Festival held in Chicago, IL hosting more than 70 performing artists and 35,000 daily attendees. Owned and operated by Chicago-based music empire Lyrical Lemonade and SPKRBX, The Summer Smash books hip-hop/rap artists – from mainstream names like Lil Uzi Vert, Juice WRLD, and Playboi Carti, to breakthrough artists like $not, Sofaygo, and SSGKobe, many of which skyrocketed their careers through Lyrical Lemonade and their fans. Established in 2018 as a one-day, 10,000-attendee sold-out festival, and with 2021’s festival 10X in size by selling three days of 35,000 attendees per day, The Summer Smash has become one of the biggest independently owned music festivals in the world.

I was responsible for leading the design team to create every visual aspect of the festival: Advertising and social media campaigns, attendee and artist credentials, site maps, signage, partnership materials, and much more.

Newsletter & SMS

Super Bowl LV Newsletter & SMS

Black Friday 2022 SMS

Halloween 2021 Newsletter

Halloween 2022 Newsletter & SMS

AMAZON PRODUCT PAGES

Super Greens Product Page

Protein Product Page

Collagen Product Page

THE SUMMER SMASH x AUDIOMACK PLAYLIST

Official playlist featuring tracks from artists performing at The Summer Smash via audiomack sponsorship

COLLABORATION LOGO

PARTNERSHIP DECK