Transformation Protein
Project Overview:
Transformation is a nutritional supplements company offering high-quality protein, greens, and collagen powders. In addition to its product line, Transformation runs fitness challenges, sends weekly newsletters, publishes a blog, and fosters an active Facebook community with thousands of members. The supplements are sold direct-to-consumer, with advertising primarily focused on social media platforms.
I was responsible for designing static and animated graphics, editing videos, and creating content for ads, social media, newsletters, SMS, Amazon, and print. I also developed shot lists, helped write scripts, and directed user-generated content to align with the brand’s visual style and messaging. Throughout, I collaborated closely with the creative director and marketing team to ensure all assets performed effectively across channels.
Roles:
Graphic Design, Creative Direction, Art Direction, Video Editing, Animation
Tools:
Photoshop, Illustrator, InDesign, Premiere, After Effects, Element 3D, Audition
Our Previous Direction
Before our July 2023 brand refresh, our creative direction was darker and more intense, featuring bold, text-heavy graphics and professional bodybuilder models designed to appeal to serious fitness enthusiasts. Examples of this earlier approach can be seen below. With the refresh, we updated our brand to better reflect our audience, shifting to bright, warm product photography, relatable models, and user-generated content. The visuals above showcase this more natural and inspirational direction.
