Transformation Protein

Transformation is a nutritional supplements company that produces high-quality protein, greens, and collagen powders. Alongside the supplements, Transformation hosts fitness challenges, sends weekly newsletters, publishes a blog, and fosters an online Facebook community with thousands of customers. The supplements are sold direct-to-consumer, with advertising primarily on social media platforms.

I was responsible for creating static, animated, and video assets for ads, social media, newsletters, SMS, Amazon, and print. I worked closely with the creative director and marketing team to ensure that the assets achieved optimal performance across all channels.