The Summer Smash is the biggest independent hip-hop festival in the world. It’s an annual 3-day music festival held in Chicago, IL hosting more than 70 performing artists and 35,000 daily attendees. The Summer Smash books hip-hop/rap artists – from mainstream names like Post Malone, Lil Uzi Vert, and Juice WRLD, to breakthrough artists like Yeat, Babytron, and Nardo Wick, many of whom skyrocketed their careers through Lyrical Lemonade and their fans. Established in 2018 as a one-day, 10,000-attendee sold-out festival, the festival continues to grow year after year.

I’m responsible for leading the design team to create all visuals for the festival including, but not limited to marketing materials, site map, signage, credentials, stage graphics, and billboard. I collaborated closely with the marketing, sponsor, vendor, security, and safety teams to align diverse expectations to achieve design solutions that were mutually successful for all festival stakeholders.