THE SUMMER SMASH MUSIC FESTIVAL
THE SUMMER SMASH MUSIC FESTIVAL
THE SUMMER SMASH MUSIC FESTIVAL
BRIEF
The Summer Smash is the biggest independent hip-hop festival in the world. It’s an annual 3-day music festival held in Chicago, IL hosting more than 70 performing artists and 35,000 daily attendees. The Summer Smash books hip-hop/rap artists – from mainstream names like Post Malone, Lil Uzi Vert, and Juice WRLD, to breakthrough artists like Yeat, Babytron, and Nardo Wick, many of whom skyrocketed their careers through Lyrical Lemonade and their fans. Established in 2018 as a one-day, 10,000-attendee sold-out festival, the festival continues to grow year after year.
I’m responsible for leading the design team to create all visuals for the festival including, but not limited to marketing materials, site map, signage, credentials, stage graphics, and billboard. I collaborated closely with the marketing, sponsor, vendor, security, and safety teams to align diverse expectations to achieve design solutions that were mutually successful for all festival stakeholders.
2022

Lineup Flyer

Billboard

Wristbands

Artist Lounge Wall

Trading Cards

Set Time Display

Social Media Graphics

Site Map
2021

Lineup Flyer

Set Times

Site Map

Wristbands & Artist Credentials

Social Media Graphics

Signage
2018 & 2019
TRADING CARDS
To provide attendees with a unique and interactive souvenir, we created exclusive Summer Smash trading cards. This created an interactive and nostalgic experience that promoted fans to connect with and befriend new people through the love for their favorite artists. The cards were a huge hit where even after the festival people quickly began trading and selling them via social media – even seeing a 3-card pack sell for $300, and someone offering $1,000 for the entire set. These cards have successfully become an iconic part of each Summer Smash that attendees look forward to every year.
Fan Photos
SOCIAL MEDIA

Snapchat Filters

Artist Post & Story Templates

Artist Promo Video Overlays