BRIEF
NLE Choppa has become one of the biggest emerging names in hip-hop/rap today, becoming the #1 Billboard Emerging Artist, BMI Social Star winner, and the center of a multi-million dollar record label bidding war nearly at the start of his career, his trajectory continues to show no limit. I began working with Choppa when he had only one song released, “Shotta Flow”. Seeing his true potential early on, I knew I could help bring him to the next level by making his graphics compete with top-tier, well-established artists’, right from the beginning of his career. As his audience began to grow, I continued to push the quality of his visuals which helped shape his image and solidify him as an artist who’s serious about his craft. In doing so, and by working with his later assigned marketing team, I helped Choppa in growing from a small independent artist, to signing a distribution deal with UnitedMasters, to now signing a major deal with Warner Records, from the ground up.
RIAA CERTIFIED PLAQUES
MERCHANDISE
This is a merchandise collection I pitched to UnitedMasters to be the first pieces of merchandise NLE Choppa released.
Choppa was about to shoot his most-viewed music video to date, “Shotta Flow Remix (ft. Blueface)”, which has now amassed 349 Million views. With this set to be released on Lyrical Lemonade’s 20-million-subscriber YouTube channel, I knew this would be an incredible opportunity for him to release merchandise. My goal was to have this collection finalized and in production before the music video shoot so that Choppa and Blueface would be wearing the pieces throughout the video, brining tons of exposure to the collection and driving sales. With the shoot just two weeks away, I pulled an all-nighter and completed the collection overnight to ensure time for review, revisions, and production.
I wanted the staple piece of the collection to be a basketball uniform because Choppa’s well known to be a talented player, would often be seen wearing tank tops with athletic shorts, and makes many NBA references in his lyrics. In “Shotta Flow Remix (ft. Blueface)”, Choppa says “If he wanna run up on me, shoot him like Ginóbili” so I knew it’d be perfect to use number 20 on the back of the jersey to match Manu Ginóbili’s jersey number.
