The Summer Smash Music Festival

The Summer Smash is the largest independent hip-hop festival in the world. It is an annual three-day music festival held in Bridgeview, IL (previously in Chicago, IL), featuring over 70 performing artists and attracting 120,000 attendees. Each year’s festival has a different theme, with 2024 being “Racing”.

I was responsible for creating all marketing and on-site materials, ensuring brand consistency across all deliverables. I worked closely with the marketing, sponsorship, production, and safety teams to align diverse expectations and achieve design solutions that were successful for all stakeholders.